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  • Cell Phones for Seniors

    Don't get me wrong. I love my BlackBerry. Really for no reason except that it fairly reliably buzzes wherever I am so that I can read emails, 80% of which are basically junk. This makes me a true junkie, I guess. Otherwise, my PC is vastly preferable, with its big screen, connected to the fiber that I am lucky enough to have connected to my house. My cheap cell phone is a (slightly) better phone and doesn't make me feel like I am talking on a calculator.

  • A Spontaneous Invitation Changed My Outlook on Life

    It was a spontaneous invitation from my mother to attend their senior holiday dance and party. I was visiting from out of state and obliged her request, but I wondered how much fun it would really be with everyone so advanced in years.

  • Ten Aging in Place Trends to Watch in 2010

    It's the end of the year and time for a wrap-up of the indicators from 2009 that will drive trends for 2010.

  • Fine Clothing, Part Deux

    I want to thank you, Tricia, for your comment to my November 9 post, Going Shopping with Mom. I loved the part about your mom (who I assume was fairly advanced in age) looking in the mirror saying, “If I could only get this stomach down, they would fit.” My mom said exactly the same thing until she was about 80.

    Tricia’s post reminded me of one of the ongoing “rubs” I have with my mom’s assisted living: how they treat her clothing.

  • Caregiving in the US 2009 Report Offers Material for Tech Marketers

    Caregiving—by older women, for older women: The new report Caregiving in the U.S. 2009, sponsored by the National Alliance for Caregiving, AARP, and MetLife (and funded by MetLife), is a comprehensive survey of 1,480 caregivers, defined as those age 18 and over who provide unpaid help to another person. The most intriguing aspect of the study is the comparison to the last published version from 2004.

  • Starting Your Own Business to Serve Boomers and Seniors

    I have heard from a number of folks in recent months about the businesses they are starting, so I would like to ask and answer a few questions about this.

  • The Terminology of Aging

    Okay, it's another rant. Last week, at a UCLA panel I was on, an exasperated audience member, annoyed at what sounded like stereotypical patronizing about technology use, asked for a definition of “senior.” I stupidly responded that it was a census definition of age 65+. The census actually categorizes percentages multiple ways: 60+, 62+, 65+, and 75+. Wish everyone did that. Sixty-five is the year of Medicare eligibility. It was once the year for pensions and mandatory retirement, and for many, it is the year of full Social Security eligibility.

  • Aging Drivers Need Tech; Caregivers Need to Provide It

    Here’s the truth about cars: As a society, we're not getting any younger. And our driving is going to imperil us, sooner or later, as this Times article painfully illustrates. On the positive side, older drivers are not responsible for the bulk of traffic accidents—adults age 20-34 have that distinction—and they experience fewer fatal crashes per licensed driver. That's the good news.

  • Seniors and Technology Access

    Woo-hoo! Internet usage is up! Those of us who are technology enthusiasts get all excited with these sort of data (from Pew Research, January 2009): "The biggest increase in Internet use since 2005 can be seen in the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online." And 24% of those aged 75-84 are online.

  • The MMI Report on Retirees and Working

    Another rant: You have to read the report, but you don't have to like it. That's the MetLife Mature Market Institute (MMI) report on retirees and the gap between wanting to work and actually finding work.

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