Excuses, Excuses: Overcoming Barriers to the Adoption of Aging-in-Place Technology
What's the holdup?
Geriatric care managers are cautious and waiting. Last week I spoke about technology for aging in place to a room full of New England geriatric care managers (and a few home care agencies and senior housing folks as well). When I talked about technology, particularly remote monitoring, filling the gap in hours covered by home care aides, they enthusiastically nodded in agreement. But when I ask if any are using this technology, I heard about interest, curiosity, upcoming pilot programs (no vendors picked yet), and the like. Ditto with the home care agencies represented in the exhibit area. I didn't hear about confident or near-term likelihood of advocacy of a specific product.
Read More >>Boomers, Seniors, and Tech
Is this really the best of times?
I thought that the excitement of the first boomers turning 65 in January would have waited a few weeks closer to January, but silly me. So one boomer will turn 65 every eight seconds starting in January. Is it the beginning of one of society's great tragic periods—too few jobs, dwindling public funds for safety nets, declining health, and a fundamental recasting of the societal dependency ratio? Or will it be the beginning of a long and joyous "senior boomer" or "booming senior" marketing marathon that rises and then slowly ebbs over 30 or 40 years, when the 46-year-olds run out of money and steam?
Read More >>Your Parents Need Protection!
Stand between your parents and con artists
Occasional news stories sadden and disturb me, as elderly, well-meaning people continue to fall victim to clever scams and schemes. About a year ago, I gave my blog readers the following suggestions about protecting our parents and other elderly relatives. Please review these suggestions, and pass this information along to others, so together we can protect our elderly family and friends.
Read More >>Aging in Place Technology Watch News for June 2010
What do boomers on opposite ends of the demographic have in common?
I wonder if there is a unified baby boomer market. I know, there's an age range that SOUNDS like a demographic, but do 46-year-olds and 64-year-olds having anything in common besides fitting into the age range? What can a marketer do with this information? Color me skeptical.
Read More >>AARP: Baby Boomers Are Uncomfortable with the Internet
Really?
Glass half full or half empty? Surprise! This new AARP study about social media and the Internet overrides previous assumptions about the 50-64 age range and comfort level with the Internet. Let's count just 40% of boomers as a fit with that description: 17% indicate they are extremely comfortable, and 23% are very comfortable. Only 26% access the Internet via a laptop and only 4% through smart phones or cell phones. Fifty-seven percent use a desktop computer. Only 27% are using social media sites like Facebook, MySpace, and Twitter—dominated by Facebook.
Read More >>A Boomer’s Guide to Cleaning Out Your Parents’ Estate in 30 Days or Less
Announcing my new book!
More than a how-to guide, A Boomer’s Step-by-Step Guide to Cleaning Out Your Parents’ House in 30 Days or Less is a “what to do, when, and why” take-along manual packed with meticulously compiled checklists, resources, and information. You are given logical, easy-to-follow steps so that you can literally clean out your parents’ house in less than 30 days. Best of all, you are given advice from a nationally acclaimed expert who has “seen it all” and knows how to do this for your own peace of mind while keeping everyone’s best interests at heart.
Read More >>