Join Silver Planet at Boomer Business Summit
Tuesday, March 16, 2010
Bainbridge Island, WA – The country's leading strategists for marketing to the 50-plus consumer, along with the organizations that market to that age group, will gather for the 7th Annual What's Next Boomer Business Summit, on March 19, 2010, at the Hyatt Regency in Chicago. Silver Planet®, a Web site empowering boomers and seniors to age with choice, will be among those attending and participating.
The daylong event will focus on the most effective strategies for selling products and services to the baby boomer market. Top industry analysts will share the latest research on what drives boomers' purchasing behavior as well as strategies for selling to boomers and seniors in a post-recession economy. Mark Graham, senior vice president of iVillage.com, and Dr. Stan Humphries, chief economist of Zillow.com, are among the featured speakers, and workshops will take place throughout the day.
Karen Klein, CEO of Silver Planet, will join a panel of successful publishers to discuss "Reaching Boomers and Seniors in Media" at 3 p.m. Klein brings 25 years of legal and entrepreneurial experience to the discussion, which will include four other panelists.
"We are excited to be part of the summit and part of the effort at strategizing on the best ways to serve boomers, the fastest-growing segment of the population," Klein said.
Produced by Mary Furlong & Associates, the 2010 summit will also emphasize integrated, social, and mobile marketing, and innovative distribution channels. In addition, it will provide a profile of business segments that have moved into the rapidly growing sector of caregiving, an $800 billion market.
About Silver Planet
Silver Planet® empowers boomers and seniors to make informed decisions about aging in place and housing options. Silver Planet's team provides live, professional Silver Advisors and the latest information on scams, housing, financial planning, caregiving, spirituality, elder law, health, and new tech tools for staying at home, thus giving you the tools you need to make aging with choice a reality.
For more information about Silver Planet, contact Amy Babcock, email@example.com, (719) 488-9266.